Building a business is one thing— scaling it to actually grow and take it to the next level is a complete other thing. Are you currently in a position where your small business could use a little revamping and revitalization? Do you find yourself trying to find new and innovative ways to maintain the freshness of your business all while continuously growing?
In order to make sure you are retaining the massive growth you are expecting from your business, you have to make sure you’re following a step-by-step online marketing plan to keeping it all on track. Finding innovative ways to level up your business is no easy task, however we’ve partnered with Amazon’s Black Business Accelerator to bring you this five-step guide on scaling your business to the next level by implementing an eCommerce marketing plan for your business.
How to Create An eCommerce Marketing Plan for your Business
- Understand your long-term business goals
The first step in creating a marketing plan for your business is planning your business goals and understanding them. By taking the time to write these goals out and grasp what they actually mean, you’re allowing yourself to set the foundation for the rest of your business strategy. It’s important to remember where you’re headed and why, so ensure your goals are in pursuit of your business destination.
2. Analyze your business with a SWOT perspective
The SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis uses a lens to assess your business readiness, competitive landscape, and market trends. When planning your business marketing plan, implement this tactic to help reveal blind spots within your business goals that you may not see on a daily basis. Strive to complete a thorough SWOT analysis at least once per quarter to hold yourself accountable and aligned with your goals. For more information about how to analyze your business with a SWOT perspective, visit Amazon Small Business Academy.
3. Set your KPIs for success measurement
Every business owner likes to see the success of their brand. What will you do to ensure you’re measuring your businesses success and overall progress? Taking the time to establish clear milestones and KPIs to help you achieve your business goals will be vital in the success of your business. KPIs are an excellent way to measure progress over time and understand what is and isn’t working in your business marketing plan.
4. Invest in smarter tools
What are the necessary tools needed to make sure your business is thriving productively? Technology is so important and crucial in the role it plays in growing and upgrading any business. Take the time to not only invest in smarter tools, but to also understand these tools and how they can elevate your business. As a business owner, keeping up with the evolution of technology can help you make smarter decisions for your business, which in turn will help you save money, time and resources. Find out more about tools you can use to invest within your business at Sell.amazon.com/tools.
5. Prioritize your business initiatives
Once you’ve aligned on 3-4 solid business goals, prioritize those business goals. Consider your resources and prioritize each initiative accordingly, and if you’re looking for a good place to start, remember four initiatives per goal is an excellent ratio.
Taking the time to create your business marketing plan is one of the best ways and first important key steps to ensuring your business is on track. Apply these five pieces of framework into your overall business strategy and see how attainable and achievable your big audacious goals will be!
