Whatnot is a livestream shopping platform and marketplace backed by Andreessen Horowitz, Y Combinator, and CapitalG. We’re building the future of ecommerce, bringing together community, shopping and entertainment. We are committed to our values, whether working remotely or from one of our offices. We are building a team that has experience from top tech, retail and payments platforms in the world
We’re innovating in the fast-paced world of live auctions in categories including sports, fashion, video games, and streetwear. The platform couples rigorous seller vetting with a focus on community to create a welcoming space for buyers and sellers to share their passions with others.
And, we’re growing. Whatnot has been the fastest growing marketplace in the US over the past two years and we’re hiring forward-thinking problem solvers across all functional areas.
📈 Opportunity Size
Retail disruption is one of the largest opportunities in the startup space today. Livestream shopping is taking off around the world – a $300B GMV market in China that’s grown 100% YoY. Whatnot is bringing it to the world through a community-first approach, starting in the U.S. where retail is a $5T market opportunity!
🏎 About the Go-to-Market Team
The Go-to-Market team at Whatnot is responsible for the expansion of our category suite and the continued growth of sellers and buyers on the platform. As a Marketing Manager, you’ll be responsible for marketing strategy and buyer acquisition to build a healthy demand in your product category.
💻 Role
Own buyer acquisition in your vertical, devising campaigns and events that generate buzz and grow category demand
Develop and execute on the social media strategy for your category across multiple channels and platforms
Identify and pursue PR and influencer opportunities within your vertical
Build scalable resources and toolkits to help sellers better market their channels and grow their audiences on the platform
Measure and iterate on the effectiveness of category marketing initiatives
👋 You
Curious about who thrives at Whatnot? We’ve found that low ego, a growth mindset, and leaning into action and high impact goes a long way here.
You have 6+ years of marketing experience in a fast paced environment. Experience at a high-growth startup, marketplace or creator-focused platform is a plus
You are a problem solver with strong project management skills and the ability to fully own strategy and content across multiple marketing channels
You’re a creative thinker with an aptitude for content creation and copywriting
You have experience tracking KPIs and monitoring success for marketing programs
You are scrappy and flexible enough to work in a fast-paced startup environment with limited guidance, and are comfortable pivoting quickly as needed
🙏 Nice to Have
Experience with graphic design and video editing tools (e.g. Creative Suite, Figma).
Passion for creator communities and/or existing Whatnot product categories (e.g. vintage clothing, collectibles).
Experience buying and selling in online marketplaces.
