Amazon’s Black Business Accelerator is a $150 million commitment over four years to provide Black businesses with a suite of resources to help them find success as sellers in Amazon’s store. The program provides financial assistance, business education and coaching, marketing, and advertising support to empower and serve Black-owned businesses.

As Black entrepreneurs, you may be asking yourself, how can Amazon’s Black Business Accelerator help me grow my business? Keep reading to find out more about their resources and how you can be a part of this commitment to advance Black-owned businesses.

Amazon’s Black Business Accelerator Resources to Help You Grow Your Business

Financial Assistance – Amazon’s Black Business Accelerator provides opportunities to help jump-start your business growth and customer acquisition. Participants receive a $500 credit to assist with start-up and operational costs for newly registered Amazon Professional sellers.

Business Education + Coaching – If you’re looking for account management and educational resources to help you get started and find success selling in Amazon’s store, Amazon’s got your back! Amazon’s Black Business Accelerator provides up to one year of account management for personalized insights and recommendations, operational support and issue assistance.

Marketing + Advertising Support – If you’re a brand owner, Amazon’s Black Business Accelerator makes it easy for you to utilize Amazon services and resources, which are available to help showcase your unique products and increase discoverability.

  • Free imaging services for up to 50 products to help showcase your products.
  • Up to $3,000 in advertising credits to increase exposure for your brand.

To learn more about Amazon’s Black Business Accelerator to help grow your business, visit

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