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We live in a social media driven world where we’re constantly posting the latest pictures to our Instagram feeds, retweeting the juiciest news and trends on our twitter, and creating the most memorable Facebook posts. But what if we had that same energy when promoting our side hustle and establishing a positive and influential social media presence for our businesses as well?

Social media has become a platform that gives anyone the ability to establish not only their presence on the internet, but their credibility as well. Using social media to your advantage not only helps your brand, but it also connects you to like minded individuals within the same industry.

What Taking Advantage of Social Media Can do for Your Brand

When applying social media to your brand and business, it’s important to establish your social media presence because it:

  • Connects you to your audience

  • Increases brand-awareness

  • Establishes brand credibility

  • Promotes active conversation among your brand’s community

  • It’s free advertisement (who doesn’t love free things!)

Being able to leverage your brand from other brands and businesses by simply making a name for yourself in the social media world will go a long way and will feel so rewarding when you’re walking in the store, and someone taps you on your shoulder and says, “Hey! You’re so and so from Instagram! I love your brand!” Let us know in the comments below how you’ve leveraged your brand’s social channels to grow your business.

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