How to Shift Your Storefront into a Digital Business
Inform Your Audience
First things first, making a huge transitional business decision is important and should always be communicated with your target audience—as we know, they are the ones that keep your business running. Informing your customers about the transition from in-person to online will not only allow you to remain transparent, but it will also give them a heads-up as to when business will resume back to normal. Keep your audience in the know and they’ll never have to question anything about your business.
Utilize an E-Commerce Platform
Now that you’re planning on moving from brick-and-mortar to digital, you’ll need to set up an e-commerce platform. Square offers e-commerce tools to help you get started, regardless of the industry you’re in. With Square’s e-commerce tools, it allows you to design a navigable site for your business, create a checkout link, add payments and so much more. With its risk management and easy-to-use to use resources, your transition from storefront to digital has never been made easier!
Manage Your Inventory
Inventory is so vital for an online business. When it comes to managing yours, it’s important that you stay on top of your game. Square offers a full POS system that helps business owners run their retail business—regardless of its size. With their inventory management tool, you are still able to functionally sell your products online. By managing your inventory through Square, you are able to do the following:
- Add unlimited items
- View your stock levels
- Print barcode labels
- Add item categories
- Get low stock notifications
- Manage vendors
- Bulk transfer items across locations and so much more!
Visit Square to get more information about Inventory Management.
Market the Launch of Your New Digital Business
We know that marketing is such a powerful tool in aiding in the expansion of any business. Now this is the time for you to follow back up with your customers and potentially reach new ones. Square offers marketing tools that will aide you in launching your digital business so you can fully reach your target audience:
- Email Marketing
- Discounts, Promotions and Giveaways
- Automated Guidance
These tools and services are all offered through Square’s marketing tools and allows you to expand ultimate reach to your audience.
Shifting your business from storefront to online is not always the easiest task—especially if you’ve never ran an online business before. With the utilization of Square’s tools and resources and the constant demand for businesses to have a digital presence, making the transition from storefront to online has never been smoother. These four tips can be used as a starting point on how to shift your storefront into a digital business as you develop and implement the best strategies!