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Are you a small business owner in need of valuable tools to optimize and elevate your business? Do you constantly find yourself searching for ways to implement new tactics and techniques into the growth of your business? It can be difficult to uncover new ways to ensure your business is running as efficiently as possible, however with Square, running your business has never been made easier!

Square has all the tools to run your business — even when it’s not business as usual. Whether you want to start selling online or sell safely in person, our tools work together to ensure you can easily connect with your customers. You can also better manage your cash flow with tools like Square Card, a free business debit card, that allows you to access your money quickly and easily. Here are 6 tools square can offer to help you as a small business owner.

6 Tools Square Can Offer You as a Business Owner

For starters, Square business tools are based on every type of business. They take into consideration that every business is different, so they’ve customized different suites of tools for each. Based on your business type, you can select the tools needed to make sure your business succeeds. Square offers solutions for all types of businesses, including:

As a business owner, using Square allows you to implement the following tools:

Inventory Management

Square’s inventory management tool allows you as a business owner to identify your best sellers, maintain your inventory stock and understand what is most important to your target audience. The inventory management tool gives you the option to enable tracking on items, set up low stock alerts, add item variants, add different price points based on sizing and add-ons, or any other additional customizable option when it comes to inventory + so much more!

Customer Directory

Using Square’s customer directory gives you access to automatically build with each sale you make. With the swipe of a card, you are able to collect data like your customers’ name, location, and visit frequency. This tool is also beneficial because it allows you to collect your customer’s emails, which can become useful during email marketing. These customer insights allow marketing to not only be personable and specifically targeted, but it allows you to segment customers and customize email campaigns based on their habits.

Card on File (secure)

Making it as easy as possible for your audience to utilize your products should be your main focus. Square’s card on file allows you to give your repeat customers the option to save their credit card information using Square’s Card on File tool. Keep in mind your customers will need to sign off on this request so you can properly save their card information, and customers also have the option of using the Square POS app to sign off on this feature as well. Along with this feature, you want to make sure the card is secure and is fully compliant with the payment security standards set in place by the PCI-DSS.

Invoicing and Installments

Square makes it extremely easy for you as a business owner to invoice to your customers. You have the option of sending an unlimited amount of invoices for FREE—this allows your customer to follow the prompts and pay online in a secure way. You can also finance your customers through Square installments, allowing them to pay over time, all while getting the funds from Square upfront.

Virtual Terminal

The Square Virtual Terminal comes in handy for those business owners that may not have a card reader or have a customer that isn’t comfortable with making a payment over the phone. The virtual terminal allows you to manually enter in the credit card information or pull up the customer’s information through the directory and charge their saved card on file. Square allows you to utilize this tool free of charge and if you have a Mac or Chromebook, you can connect a basic magstripe reader and swipe the card at your computer!

Square Card

What better tool to utilize than the Square Card. This debit card allows you instant access to the funds available in your Square account. It’s a card that helps you manage and organize your cash flow. It can also be extremely beneficial in helping you keep your business and personal expenses separated from one another. You can use your Square Card at any merchant that accepts Mastercard, and the cost of the card is 100% free with no annual or hidden usage fees!

It’s no secret that Square offers an abundance of tools to build your empire as a small business owner. Being able to incorporate their virtual terminal features and customer directory into making your business more efficient is key to any brand’s success. We’ve only touched on a few of the many tools Square has to offer you, for more information on all of Square’s tools and features, visit square.com.

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