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You’re currently stuck trying to figure out how you can gain more customers for your business. You want to do it the most effective and cost efficient way, but you just don’t know where to start. Finding low cost strategies to help gain customers for your small business isn’t nearly as impossible or hard as you may think.

In order to attract customers to your business, you have to make sure you’re utilizing the necessary strategies to gain their attention. Here are 5 low cost strategies to help your small business gain customers, presented by Vistaprint.

5 Ways Your Business Can Gain Customers

  1. Having a website

Creating a website for your business may come as a no-brainer, however many businesses still do not utilize this feature. We live in a world where the internet has become our number one source for obtaining information.

By having a website, it allows your customers to get a better idea of what your business is all about. Vistaprint offers a 30-day free trial website builder where you can go in and build a website for your business. It helps you create an effective and eye-catching site that is simple and easy to navigate!

  1. Sending postcards

Spread the word about your business! Postcards are a great way to connect with your customers on a personal level. Vistaprint has a wide variety of multi-purpose quality post cards with several templates that you can use to customize the perfect post card for your business. The utilization of a post card helps you drive business and sales as getting the word out about your brand will naturally attract customers to your business.

  1. Implementing social media

Social media is such an important tool that many business owners are implementing. As a business owner, you have the option of using social media to promote and engage with your audience so you can gain even more customers. This low costing strategy is extremely effective when implemented the right way for any small business.

  1. Utilizing packaging

How can you leave a lasting impression on your customers? Give them exactly what they need by using custom paper bags to put your products in. Vistaprint’s paper bags come in two different sizes and colors with a starting quantity of 25.

Below are a few designs tips from Vistaprint to implement when creating your businesses bags in helping you gain customers:

  • Keep your design simple – too many elements can be overwhelming.
  • Make your logo big and bold for instant recognition.
  • Darker colors look sharper on both paper options, avoid light colors on brown kraft.
  • Single-color designs that cover the entire print area may result in slight blemishes.
  1. Email marketing

Email marketing is one of the most effective strategies a business can use. Finding a creative and innovative way to reach your customer through email is always a good idea. By marketing to current customers, you’re allowing potential customers to get in on whatever it is your brand has to offer. Potential customers are just as important as current customers because they are also relevant to your business and contribute to helping you gain more customers.

From having an established and easy-to-navigate website to implementing social media and email marketing, these five low-cost strategies presented by Vistaprint will help any small business gain customers. Let us know in the comments below strategies you’ve implemented outside of this list to help you gain customers for your business!

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