Whether you’re a business owner, thinking of become a business owner, or simply like the idea of effectively and professionally communicating a message to a mass group of people at once—email marketing is something you need sis!
Long gone are those days of having to shell out unnecessary money on print ads. We live in a completely digital world, so it’s important to make sure your brand and business reflects just that.
Below are five email marketing platforms that can help your brand and business get all the buzz, and connect with some of the most influential and dominant people in your industry!
5 Email Marketing Platforms
Mailchimp has become the one-stop-shop for several bloggers and entrepreneurs. Not only does the platform have a free plan its members can use, but its services acquire over 1 billion emails sent each day. If that doesn’t scream credibility, I don’t know what does! Mailchimp includes tools like contact segmenting, autoresponders, service and app integrations, time-zone based sending, A/B testing and so much more. Mailchimp also offers its users various plans ranging from FREE to $250 a month, depending on the amount of subscribers you are wanting to reach.
Constant Contact is known to be one of the best email marketing services for small businesses. The platform lets its users engage in a 60-day free trial and includes multiple customization and integration tools to enhance users experience. Included in these tools are management, innovative media and several others. If you’re looking for a platform that extends beyond email marketing—this just may be the tool for you! Plans range from $20-$95 a month depending on the amount of subscribers you are wanting to reach.
Founded in 2013, ConvertKit specifically targets creatives, which includes bloggers, vloggers, authors, Instagram influencers, and content creators. ConvertKit focuses on email automation workflow and uses a visual builder so users can see how their email sequences will look to their subscribers. ConvertKit includes in-depth subscriber management, tagging, and advanced email segmentation features. ConvertKit’s pricing ranges from $29 to $79 per month.
GetResponse has over 350,000 users within their email marketing platform. It includes some of the most unique features such as creating stellar landing pages and webinars to help grow its user’s email lists. This email marketing platform also includes a feature called Perfect Timing in which it helps its users predict the perfect time to send out emails to their subscribers to increase open rates. Price packages range from $15 to 165 per month.
Although Drip is a newer email marketing platform, it’s still one of our top five recommendations. If you own an e-commerce store or your sell various products and merchandise, then Drip is a good tool for you. Within Drip, you will have the option of building and understanding customer intent, purchasing behavior and track metrics. You will also be able to integrate WordPress, WooCommerce, and send follow-up messages through Facebook integration. And one of the best parts about Drip is the fact that the starter plan is absolutely F-R-E-E!