The internet is literally every business owner’s best friend. It’s created numerous opportunities for entrepreneurs to gain knowledge and exposure for their brand. If you’re like every other smart entrepreneur, then you know that having a digital platform is key to not only grabbing the attention of your target audience, but also gaining profit.
One of the greatest challenges many entrepreneurs have is how to leverage their brand’s website for profit. Below we’re giving you a few ideas, strategies and inspiration you can use to create more leverage for your brand and drive profit.
Affiliate marketing and links are one of the easiest and most popular ways to leverage your website for profit. Regardless if you have a business website or a business blog—there’s money to be made! You can start by finding a particular product that you are interested in, and are willing to recommend to others. From there you would endorse the product or service by promoting it on your website and to your email subscribers. If your viewers are interested in this product, they are more tempted to click on the affiliate link which will allow them the option to purchase—which in turn gives you a percentage of the sale price. Commission for simply promoting someone else’s product?! Can’t beat that!
AdSense allows a publisher to tap into Google’s advertising network in order to run ads on their various websites. You’d be surprised to know that this is an extremely simple process. Once you’re all signed up, Google gives you a code to place on your website and will immediately begin displaying relevant content. An example of this is, if your website is predominately fashion and clothing based, Google AdSense may show your visitors ads for dry cleaning services, and the best part about it all—you receive compensation each time someone clicks on the ad! (It’s literally that easy!)
Selling Your Own Digital Products
Another option to leveraging your website for profit is simply selling your own products directly from your website. This allows you to keep everything you make for yourself because there’s no middle-man or anyone telling you how much they will receive from the sale. Selling anything from ebooks to tips and guides to your visitors will drive this income however—it’s not as simple as it may seem. You have to make sure you’re creating products and services that are both physically appealing and mentally attractive to your audience. This requires a lot of additional time and collaboration before you successfully create a product that people will actually buy into.
Sponsored Posts + Articles
Sponsored posts and articles are common ways to leverage your website for more money. After you’ve established a steady traffic flow to your site, you can begin monetizing your site. This includes companies looking for blogs to feature their sponsored content on. An example of this is native advertising in which a site’s primary content aligns with a company’s views and is relevant to both entities. This also goes hand-in-hand with reviewing products and services for brands and then writing a native article that you post onto your website as well.
Giving your visitors premium content for a monthly fee is another way you can leverage your website for some extra coins. First, you have to make sure it’s content that’s relevant to your audience—or else no one will be willing to pay an extra fee for it. Before deciding to have visitors pay for your content—make sure you grow your audience and establish credibility first!