Who are Naomi Hirabayashi and Marah Lidey?

Naomi Hirabayashi and Marah Lidey are the female founders behind the daily affirmation app, Shine. Shine is an SMS text messaging service that delivers daily affirmations directly to your phone. Both ladies met while working at DoSomething.org before they decided to quit their jobs and pursue Shine fulltime. Since the launch in October of 2015, the app has exchanged more than 2.8 million messages and continues to grow its following and subscribers.  

What makes Naomi Hirabayashi and Marah Lidey Boss Women?

These two women are total bosses because they realized the power of positivity and how it can be used to transform lives. They took an idea from scratch and built a complete empire of positive and uplifting affirmations. They used their friendship as the basis of the app and incorporated tech and real life conversations into a genuine connection—Shine.     

The following article was originally published on BauceMag, a lifestyle site for self-made women.  

Growing up can be tough and Naomi Hirabayashi (32) and Marah Lidey (26) know this.  They dealt with the pressures of the workplace while balancing their own personal lives as women at a growing internet company. Based on their own experiences, the two co-founders created Shine, a SMS text messaging service that delivers daily affirmations straight to your phone. Marah, a University of Georgia graduate, and Naomi, a Virginia native, met while working at DoSomthing.org before quitting their jobs to work on Shine full-time. It was through their daily conversations on “adulting” that they realized how the power of positivity can transform lives.

Since their launch in October 2015, Shine has exchanged more than 2.8 million messages and continues to grow its tribe of motivated members.  In this interview with BAUCE,  Naomi discusses how she and her main co-founder came up with the idea for their product and what young women can do to get their ideas off the ground.

Click here to read the full story of DoSomething.org.   

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