We live in a social media driven generation where we’re constantly posting the latest pictures to our Instagram feeds, retweeting the juiciest gossip on our twitter, and creating the most enticing Facebook posts. But what if we had that same energy when promoting our side hustle and establishing a positive and influential social media presence for our businesses as well.

Social media has become a platform that gives anyone the ability to establish not only their presence on the internet, but their credibility as well. Using social media to your advantage not only helps your brand, but it also connects you to likeminded individuals that share those same common interests.

When applying social media to your brand and business, it’s important to establish your social media presence because it:

  • Connects you to your audience
  • Increases brand-awareness
  • Establishes credibility of your business/brand
  • Promotes active conversation among your business/brand’s community 
  • It’s free advertisement (who doesn’t love free things!)

Being able to leverage your brand from other brands and businesses by simply making a name for yourself in the social media world will go a long way and will feel so rewarding when you’re walking in the store, and someone taps you on your shoulder and says, “Hey! You’re so and so from Instagram! I love your brand!”  

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