We live in a social media driven generation where we’re constantly
posting the latest pictures to our Instagram feeds, retweeting the juiciest
gossip on our twitter, and creating the most enticing Facebook posts. But what
if we had that same energy when promoting our side hustle and establishing a positive
and influential social media presence for our businesses as well.

Social media has become a platform that gives anyone the ability
to establish not only their presence on the internet, but their credibility as
well. Using social media to your advantage not only helps your brand, but it
also connects you to likeminded individuals that share those same common
interests.

When applying social media to your brand and business, it’s
important to establish your social media presence because it:

  • Connects you to your audience
  • Increases brand-awareness
  • Establishes credibility of your business/brand
  • Promotes active conversation among your business/brand’s
    community 
  • It’s free advertisement (who doesn’t love free things!)

Being able to leverage your brand from other brands and businesses
by simply making a name for yourself in the social media world will go a long way and will
feel so rewarding when you’re walking in the store, and someone taps you on
your shoulder and says, “Hey! You’re so and so from Instagram! I love your brand!”
  

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